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随着社会的发展,体育文化水平的进一步提高,我国进入了后奥运的社会转型期,在这样一个大环境下,社会团体以及个人所办体育项目日渐成熟,逐步成为了居民自我投资、自我消费中新的主导。我国大众体育运动在后奥运的社会转型期逐步向经营型的方向发展,并通过多种多样的媒体途径进一步推动了我国体育文化水平的进一步提升,因此,实现体育媒体化势在必行。本文以我国体育媒体化的内涵入手,系统的阐述了我国社会转型期体育媒体化的有效路径,旨在进一步提高我国新闻媒体化水平。
With the development of society and the further improvement of sports culture, China has entered a period of social transition after the Olympics. Under such a large environment, sports organizations run by social organizations and individuals are gradually becoming more mature, and have gradually become the targets of residents’ self-investment and self-consumption The new dominant. In the social transformation period of the post-Olympic Games, the mass sports in our country gradually developed towards the management-oriented direction and further promoted the further improvement of our sports culture through a variety of media channels. Therefore, it is imperative to realize sports mediaization. Starting with the connotation of sports mediaization in our country, this paper systematically expounds the effective path of sports mediaization in the period of social transformation in our country, aiming to further improve the level of news media in our country.