科技股泡沫爆破之后,网站正面对重大考验,人们对互联网的实际效用难免有很多怀疑,因而企业在网上所做的广告大大减少,严重影响网站的收益。为了维持下去,网站不能不想尽办法去增加收入。最近,新浪网改组公司架构,一分为三,并改名为新浪,把网字去掉,成为集团性质的总公司,下属有新浪网、新浪企业服务、新浪热线三个独立事业体。由此看来,新浪已不再是单纯靠互联网产生效益的公司,而是一个在试图利用互联网的企业身上赚钱的公司。从此之后,虽然仍然维持网站的运作,但是新浪的门户网站的色彩逐渐被其服务于企业客户的色彩所冲淡。网络公司挖掘新资源电子商务从1999年开始流行,2000年高速发展,到2001年陷入一片萧瑟声中为止,B2C、B2B、C2C 等有关电子商务的模式纷纷涌现,各种购物网站、拍卖网站、商务贸易网站涌入人们的视野.众多的信息技术企业、生产流通企业纷纷开展电子商务。然而,炒过模式概念,吸引过“注意力”之后,缺乏务实基础的各种商务网站也随着泡沫经 After the technology stock bubble burst, the website is facing a major test, people are inevitably having a lot of doubts about the actual utility of the Internet. As a result, advertisements made by enterprises on the Internet are greatly reduced, seriously affecting the profitability of the website. In order to maintain the site can not but resort to ways to increase revenue. Recently, sina.com restructured the company structure, divided into three, and changed its name to sina, the net word removed, become the group’s head office, under the sina.com, sina enterprise service, sina hotline three independent business body. Seen in this light, SINA is no longer a company that relies solely on the Internet for its profits, but a company that makes money on businesses trying to use the Internet. Since then, while still maintaining the site’s operations, Sina’s portals are gradually being replaced by the colors they serve for corporate clients. Internet companies to tap new resources E-commerce began in 1999, popular, high-speed development in 2000, until the bleak in 2001 so far, B2C, B2B, C2C and other e-commerce models have emerged, a variety of shopping sites, auction sites, Business and trade website into the people’s vision. Many information technology companies, production and distribution companies have to carry out e-commerce. However, the concept of speculation mode has attracted “attention ”, the lack of pragmatic basis for a variety of business sites also with the bubble by