论文部分内容阅读
企业为什么要创新首先是为了夺取竞争优势,因为竞争优势的秘密是创新。这在人类进入知识经济时代的现在更是如此。正如美国著名管理顾问摩尔斯所认为的:“唯一能持久的竞争优势来自比竞争者更快的创新。”其次,由于创新时代实际上是信息时代的天然的伴随物,所以,尽管我们掌握了新的信息,但仍然有薄弱环节,它不是出现在信息的创造上,也不是出现在信息的贮存上,甚至也不在信息的获取上.而是出现在利用新的信息去做新的
Why companies should innovate first is to win competitive advantage, because the secret of competitive advantage is innovation. This is all the more true now that humanity has entered the era of knowledge economy. As Morris, a well-known American management consultant, believes: “The only sustainable competitive advantage comes from faster innovation than competitors.” Secondly, since the era of innovation is actually a natural accompaniment to the information age, despite our Having mastered new information, there are still weak links. It does not appear in the creation of information, nor in the storage of information, nor even in the acquisition of information, but in the use of new information to make new ones.