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在当下的信息时代,新兴媒介的产生、介入,导致人们获取信息的渠道在改变,使视觉传达设计也不再拘泥于传统的纸质媒介,网络电视、平板电脑、手机等一系列新媒介都是人们获得信息的新渠道,媒介的不同,也使视觉传达设计的范围在改变,新媒介界面的设计不仅融合了传统媒介的设计特性,还要更注重信息的交互设计、人性化设计和知觉设计。这是视觉传达设计的一个新边界,准确传递信息、使用户有更亲切的使用体验、并增加用户的认知度,是本文的探讨重点。人性化的设计、信息的交互性设计是用户获得更好使用体验的重点,在此基础上信息传达的准确性要融入其中,借此拉近新媒介和用户的距离,从而获得更好的效果。
In the current information era, the emergence and intervening of emerging media have led to a change in the channels through which people can access information. As a result, visual communication design is no longer restricted to traditional media such as paper media, IPTV, tablet computers and cell phones Is a new channel of people’s access to information, different media, but also to change the scope of visual communication design, the design of new media interface not only combines the design characteristics of traditional media, but also pay more attention to interactive design of information, human design and perception design. This is a new boundary of visual communication design. It is the focus of this article that accurate information transmission, user’s more intimate use experience and increase user’s awareness. User-friendly design, interactive design of information is the focus of the user to get a better user experience, on the basis of which the accuracy of the information to be integrated into, in order to narrow the distance between the new media and the user, so as to obtain better results .