北方奔驰公司因为去年在主流重卡企业中销量惟一实现正增长而成为今年的焦点。不仅如此,这个企业从2002年开始,销量连续翻番,直至2005年达到6218辆。为什么北方奔驰能在数年之内持续大幅增长,而2002年之前却徘徊在数百辆之间？其“掌门人”王世宏告诉记者,这是公司从2002年以来一直坚持成长战略的结果。成长战略,可以简要归结为市场意识不断强化、内部管理完善化、产品系列丰富化、服务更加人性化,以及营销模式由直销向直销与经销并重的转变。这几句话,看上去简单,其实不容易,对于像北方奔驰这样的军工控股企业而言,要转变运营机制和思路,不是一件轻松的事。用王世宏的话来说,就是“北方奔驰最大的对手其实是自己”。 North Benz became the focus of this year because of the only positive sales growth in the mainstream heavy-duty trucks last year. Not only that, this business from 2002 onwards, sales doubled continuously until 2005, reaching 6218 units. Why North Benz continued to grow substantially within a few years, but wandering in the hundreds before between 2002? Its “head” Wang Shihong told reporters that this is the company from 2002 has been insisting on the result of the growth strategy. Growth strategy can be attributed to the continuous strengthening of market awareness, internal management, product enrichment, more humane services, and marketing mode from direct to direct sales and distribution of both changes. These words, looks simple, is not easy, for the military-controlled enterprises such as North Benz, to change the operating mechanism and ideas, not an easy task. With Wang Shijong’s words, it is “the biggest rival in the north is actually own.”