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作为一种具有生动性、趣味性和平民性于一体的新闻体裁,近年来,社会新闻越来越受到受众的关注。与此同时,部分媒体因为过于强调可读性,偏离了正确的舆论导向,导致社会新闻出现了庸俗化倾向,影响传传播效果。提高社会新闻的传播效果,.在新闻实务层面,应该从强化以人为本的观念、拓展报道的内容、加大服务的力度等三方面着手,更加有效地发挥正确引导舆论的作用。
As a kind of news genre with vividness, interest and commonweal, in recent years, social news has drawn more and more attention from the audience. At the same time, some media, because they place too much emphasis on readability, deviated from the correct direction of public opinion, resulting in vulgar vulgar tendencies in social news and affecting the dissemination and dissemination. Improve the dissemination effect of social news, at the level of news practice, we should start from three aspects: strengthening the people-oriented concept, expanding the content of the report, strengthening the service, and more effectively giving play to the role of correctly guiding public opinion.