论文部分内容阅读
外国品牌不断取代中国民族品牌的现象正在引起我国政府、企业家、管理者及广大消费者的注意。人们开始研究如何创造、保护、提高民族品牌及其在中国市场上的地位问题。 民族品牌怎样才能巩固自己在国内市场上的地位,实质上是企业靠什么立足市场的问题。是靠政府的民族工业保护政策、靠只准你活不让他人生存的垄断行为,或简单地靠“低价”?还是靠符合价值功能规则的高质量? 国内外无数成功企业的实例证明:质量是企业立足市场的基石。中国企业要想自己的市场不被外人侵蚀,就必须研究并解决自己产品(服务)的质量问题。
The phenomenon that foreign brands are constantly replacing Chinese national brands is attracting the attention of the Chinese government, entrepreneurs, managers, and consumers. People began to study how to create, protect and improve national brands and their status in the Chinese market. How national brands can consolidate their position in the domestic market is essentially the question of what companies rely on to market. Is it relying on the government’s national industrial protection policy, relying solely on your monopoly of not allowing others to survive, or simply relying on “low prices” or on the basis of high quality that meets the rules of value? Examples of numerous successful companies at home and abroad: Quality is the cornerstone of a company’s foothold in the market. Chinese companies must study and solve the quality problems of their own products (services) if they want to prevent their own markets from being eroded by outsiders.