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2010年初,北奔重汽正式组建成立市场部。“北奔重汽经营规模的不断扩大和北奔重卡日渐融入行业主流市场,经营层领导越来越意识到行业分析及市场预测功能在市场营销范畴的重要性。”包头北奔重型汽车有限公司市场部部长任建国介绍道。市场部解决4个问题“市场部旨在解决四项问题:第一,拿什么赚钱?第二,谁帮你赚钱?第三,赚多少钱?第四,如何赚更多的钱?为了更好地协同解决这些问题,市场部配套设立了5个职能科室,即产品与市场规划科、网络规划科、科技计划科、价格管理科、品牌策划科。其
In early 2010, North Benz Heavy Duty Truck officially set up a marketing department. ”Beiben Heavy Duty Truck operating scale continues to expand and Beiben heavy truck increasingly into the mainstream market, business leaders more and more aware of the importance of industry analysis and market forecasting function in the field of marketing. “ Baotou North Benz heavy-duty vehicles Limited Market Minister Ren Jianguo introduced Road. Marketing Department to solve four problems ”Marketing Department is designed to solve four issues: First, what to make money? Second, who help you make money? Third, how much? Fourth, how to make more money? In order to To better work together to solve these problems, the marketing department has set up five functional departments, namely, product and marketing planning department, network planning department, science and technology planning department, price management department and brand planning department.