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VI设计中对视觉效果的要求潜移默化地影响着现代商业宣传的思想,而宣传项目本身的内涵反过来又指引着VI设计的导向。VI是演出活动的浓缩剪影,一场大型商业活动能否成功,VI设计在其中起着关键作用,统一的活动形象,规范并具有创意的运用,有助于赢得大众好感,满足主办方推广宣传的目的。VI设计概述随着改革开放,市场竞争出现并日益加剧。买方市场的壮大,使得商家不能再坐等顾客上门了,当产品在质量和价格上都难分伯仲后,竞争就主要体现在设计上了。VI内容覆盖面积广泛,视觉形象、理念、期许、内涵宗旨等。它
VI design of the visual effects of the subtle influence of modern commercial ideas, and the connotation of the promotional project itself in turn guides the design of VI-oriented. VI is the concentrated silhouette of the performance, the success of a large-scale commercial activities, VI design plays a key role in which a unified image of the activities, norms and creative use, help win the public favor to meet the organizers to promote the goal of. VI Design Overview With the reform and opening up, market competition has emerged and intensified. The growth of the buyer’s market, making businesses can no longer wait for customers come home, when the product is equally competitive in both quality and price, the competition is mainly reflected in the design. VI covers a wide range of content, visual image, philosophy, expectations, meaning and so on purpose. it