来源:迈点网导读:一个酒店品牌建设的好坏关系着今后这个酒店生存状况,当下国内酒店与国际品牌相比存在较大的差距。品牌之间的差距既是阻力也是动力,在看到差距的同时,酒店更应该关注如何做好酒店品牌建设。国内酒店市场竞争激烈,产品同质化现象十分普遍,酒店之间争相模仿,惟独品牌无法被竞争者模仿。纵观中国的市场环境,品牌亦是酒店争取市场份额的必备条件,同时也是酒店 The relationship between the quality of a hotel brand and the living conditions of the hotel in the future, the current domestic hotel and international brands, there is a big gap. The difference between the two brands is both a resistance and an impetus. When seeing the gap, the hotel should pay more attention to how to make the hotel brand better. The domestic hotel market is fiercely competitive, product homogeneity is very common, and hotels compete for imitation. Only the brand can not be imitated by competitors. Throughout China’s market environment, the brand is also a prerequisite for the hotel to gain market share, but also the hotel