财富中文网几十年前,“一对一”精准营销和个体用户参与还仅仅是一种愿景而已。如今,随着社交媒体、移动和大数据的交互出现,商界领袖们正处于将这一愿景变成现实的拐点。许多商界领袖一直是品牌建设方面的专家,他们不断通过产品创新来发展业务。但是,过去使企业成功的因素在当下可能不再有效。企业开始在智能手机上进行银行交易,并通过社交网络状得用户支持,它们通过诸如此类的新方式改变商业运作方式,并期待从这些交互中获得更多 Fortune Chinese website several decades ago, “one to one” precision marketing and individual user participation is still just a vision. Nowadays, with the emergence of social media, mobile and big data interactions, business leaders are at a turning point in making this vision a reality. Many business leaders have always been experts in brand building and they continue to develop their businesses through product innovation. However, the factors that have made business success in the past may no longer be effective at the moment. Businesses began to conduct bank transactions on smartphones and receive user support through social networks. They changed the way businesses operate in new ways such as this and expect to get more from these interactions.