在倡导发展循环经济、建设节约型社会和绿色需求激增的当代,西部地区中小制造企业要充分利用自身优势,开发绿色产品,打造绿色品牌,以赢得更大的发展空间。本文论述了打造绿色品牌的必要性和SWOT分析,以期对要打造绿色品牌的西部地区中小制造企业有借鉴意义。 In advocating the development of a recycling economy, building a conservation-minded society and a surge in green demand, small and medium-sized manufacturing enterprises in the western region must make full use of their own advantages to develop green products and build green brands in order to gain greater room for development. This article discusses the necessity of creating a green brand and the SWOT analysis, with a view to providing reference for the small and medium-sized manufacturing enterprises in the western region to build green brands.