频道专业化与频道对象化因其参照系不同,其标准、路径、目标及理念各不相同,只有将二者结合起来才能破好“频道设置”这一课题。而实践中的种种尴尬正是只顾“专业化”一头所造成的后果,究其原因,是广电体制使节目走向市场,而其机构却未成为市场的主体。因此,节目可以对象化,而缺失主体的频道却不可能对象化。所以,市场化,是广电改革的心由之路。 Channel specialization and channel objectization because of its different reference system, its standards, paths, goals and concepts vary, only the combination of the two in order to break a good “channel settings” of this issue. However, the embarrassment in practice is the result of neglecting the “specialization” alone. The reason for this is that the broadcasting and TV system has brought the programs to the market and the institutions have not become the main body of the market. Therefore, the program can be objectified, but the channel without the subject can not be objectified. Therefore, market-oriented, is the heart of the radio and television reform.