实时营销是一种全新的营销观念,企业在经营过程中,把消费者当作伙伴,利用现代发达的信息技术,经常性地与消费者进行对话,直接了解消费者的需求意图,让消费者积极参与到企业产品的设计、改进、生产等活动中来,使生产出来的产品更易于为消费者接受,从而缩短产品进入市场的时间,取得营销的成功。实时有即时之意,即从消费者那得到信息之后,马上进行分析、总结对产品的设计作出调整、修改,及时生产出所需产 Real-time marketing is a brand-new marketing concept. In the business process, the company regards consumers as partners, utilizes modern and advanced information technologies, and conducts regular dialogues with consumers to directly understand the consumer’s demand for intent and allows consumers to Actively participate in the design, improvement, production and other activities of the company’s products, so that the products produced are easier for consumers to accept, thereby shortening the time for the products to enter the market and achieve marketing success. There is real-time meaning in real time, that is, after the information is obtained from the consumer, it is immediately analyzed, summed up, adjustments and modifications are made to the design of the product, and production is produced in time.