一、市场概况及潜力(略)二、市场竞争状况及市场机遇1.市场领导者:国氏全营养素该产品进入市场较早,知名度高,价格适中(每盆98元左右),销售网络健全,具有较好的市场基础及一定的消费群体,销量在同类产品中名列第一。以“市场占有率第一名”、“供国内市场”来暗示消费者该产品质量好;在中央广播电台办有减肥讲座。然而该产品外包装质量较差,减肥的第一周不能吃饭,易招致减肥者家庭成员的反对,给减 I. Market Overview and Potential (Omitted) II. Market Competition and Market Opportunities 1. Market Leader: Guo’s Total Nutrients The product entered the market earlier, was well-known, was moderately priced (about 98 yuan per pot), and had a sound sales network. , With a good market base and a certain consumer groups, sales ranked first among similar products. The “first place in the market share” and “for the domestic market” are used to indicate that the product is of good quality; there is a weight loss lecture at the Central Radio Station. However, the quality of the outer packaging of the product is poor, and the first week of weight loss cannot be eaten. It is easy for the family members of the dieters to object to the reduction.