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深厚的历史文化是新媒体时代电视传媒弘扬优秀民族传统、重构主流意识形态、培育核心价值观念的重要依托。本文通过对《老子道德三百问》这一个案的研究,分析传统文化普及节目的特点,并探讨其存在的问题,提出相关发展对策。电视动画文本《老子道德三百问》基于老子《道德经》经典原本,融合数字影视与多媒体新时代创新科技和途径,采用少年儿童喜闻乐见的形式,用数字与动画模式展现了传统道德内容,传播效果显著。作为中国传统文化复兴背景下运作的电视文本,从传播载体设置
The profound historical culture is an important support for the television media to carry forward the fine national tradition, reconstruct the mainstream ideology and cultivate core values in the new media era. This article analyzes the characteristics of traditional culture popularization program through the research of one case of “Three hundred Questions of Lao Tzu Morality”, discusses its existing problems and puts forward some countermeasures for its development. Based on Lao Tzu’s classic “moral classics,” incorporating the innovative technologies and channels of digital film, television and multimedia in a new era, the animated cartoon “Lao Tzu’s Ethics” is based on the form loved and loved by children and children. The digital and animation modes show traditional moral content, Significant effect. The television texts that operate as a backdrop for the revival of traditional Chinese culture are set from the transmission carriers