在上海的图像世界中,有一类发放渠道独特、形式内容新颖的免费广告册往往不为人注意,它们以别具匠心的设计和精美的印刷,用感性、时尚、轻松的笔调对商品做出故事性的演绎,在保持图像视觉冲击力的同时,也注重文字的阐释功能,由这两者的相互配合共同倡导一种现代都市的生活理念。作者认为,广告图像不仅蕴含着关于我们这个社会的整个信息,比如生活实情、历史背景、社会心理、风尚习惯等等;而且,广告所蕴含的信息又引导和构建了我们的生活实情、历史背景、社会心理、风尚习惯等等。因此,广告已经不仅仅是一个商品的 In the world of images in Shanghai, there is often a class of free-to-use advertising books that are uniquely distributed and novel in form and content, often unnoticed, with their distinctive designs and exquisite prints that make the story tantalizingly sensible, stylish and easy to use Interpretation, while maintaining the visual impact of the image, but also pay attention to the interpretation of the text function, by the cooperation of the two jointly advocate a modern urban life philosophy. The author believes that advertising images contain not only the entire information about our society, such as the facts of life, historical background, social psychology, fashion habits and so on; moreover, the information contained in advertisements guides and constructs our actual conditions and historical background , Social psychology, fashion habits and so on. Therefore, advertising is more than just a product