中国家电工业正在成为世界家电行业的重要生产基地。与其他家电行业一样,我国空调行业已步入寡头垄断时期,该时期由于垄断企业对品牌的重视度不同,因此,品牌强度的位次在市场中不断出现变化。从国内空调行业的品牌发展看,山东的海尔、海信。广东的美的、格力,江苏的春兰等品牌在国内家电行业都占有独特的地位。本文选择上述知名企业的空调品牌为研究对象,通 China’s home appliance industry is becoming an important home appliance manufacturing base in the world. Like other home appliance industry, China’s air conditioning industry has entered the era of oligopoly, monopoly time during this period due to the different brands, therefore, the brand strength of the order of the continuous changes in the market. From the domestic air conditioner industry brand development, Shandong’s Haier, Hisense. Guangdong’s Midea, Gree, Jiangsu Chunlan brands in the domestic appliance industry occupy a unique position. This article selects the well-known enterprises of air conditioning brand as the research object, pass