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For a long time,men were not considered a big target audience for fashion.Menswear was often thought to be a replenishment business,where the clothes were often purchased by the women in men’s lives—the wife,mother,or significant other.But a couple of years ago,things changed and menswear was officially outpacing women’s sales.All the headlines proclaimed that men were interested in fashion.But a key customer is still
For a long time, men were not considered a big target audience for fashion.Menswear was often thought to be a replenishment business, where the clothes were often purchased by the women in men’s lives-the wife, mother, or significant other.But a couple of years ago, things changed and menswear was officially outpacing women’s sales.All the headlines proclaimed that men were interested in fashion.But a key customer is still