“事件行销”是国内营销界追求品牌知名度的最得力武器,而且这一武器从演艺圈逐渐扩张了开来,并在市场行销中占有主导地位,有些企业甚至对“事件行销”上了瘾,没能充分理解到事件行销的有效法则,往往反被其伤。 “Event Marketing ” is the most effective weapon in domestic marketing to pursue brand awareness, and this weapon has gradually expanded from showbiz to dominance in marketing and marketing. Some enterprises have even taken the lead in marketing “event marketing” Addicted, failed to fully understand the effective rules of event marketing, often against their injuries.