凡企业都很注重自己的知名度,这是企业生存的需要,也是市场竞争的要求,谁都不可忽视这一点。不过,笔者有一个痴想,就是「知名度」一定要用「自明度」来垫底。所谓「自明度」,则是对自己名与实相互联系的明白程度,也是说要处理好名与实的关系。有一家生产聚脂高档家俱的厂家,在一次发货时,错将一张少喷一遍漆的餐桌发往广州,待发现后已在商场被一客户买走了。为寻找这位客户,该厂在电视台播发了一则「启事」。事隔半月,这位错买的客户虽然没有找到,却另有12家商场找上门来要求包销该厂产品,而且香港、新加坡、马来西亚的客商,听到这则「启事」后也纷至沓来。该厂这则「启事」所产生的 All companies pay great attention to their popularity. This is the need for the survival of enterprises and the requirement of market competition. No one can ignore this. However, I have an illusion that “familiarity” must be bottomed out with “self-explanation.” The so-called “self-explicitness” is the degree of understanding of the mutual connection between their own names and facts, and it also means dealing with the relationship between name and reality. There was a manufacturer of polyester high-grade furniture. In one shipment, he mistakenly sent a table with less paint to Guangzhou. After the discovery, he was bought by a customer at the mall. In order to find this customer, the plant broadcast a “sign” on the television station. In the second half of the month, although the wrong-buying customer did not find it, another 12 stores came to ask for an underwriting of the factory’s products, and customers in Hong Kong, Singapore, and Malaysia also came after hearing this “revelation.” The plant’s “revelation”