伴随着媒介、影视文化的不断发展和创新,文学作品影视化逐渐成为目前传媒语境当中非常重要且常见的一种文化现象,同时对于当代的文化传播以及文学势力的发展有着明显的推动作用。但是,在消费意识以及视觉文化的冲击之下,对于当代文学创作也会呈现一定的负面性影响。对此,本文详细分析在传媒语境下看待文学作品影视化热潮对于当代文学创作的影响。 With the continuous development and innovation of the media, film and television culture, the literary works have gradually become a very important and common cultural phenomenon in the current media context. At the same time, they have a significant impetus to the contemporary cultural transmission and the development of literary forces. However, under the impact of consumer consciousness and visual culture, there will be some negative effects on contemporary literary creation. In this regard, this article analyzes in detail the impact of the literary gentry boom on contemporary literary creation under the media context.