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消费的国际示范效应,就是指国外流行的消费品或消费方式,通过诸如电影、电视、小说、新闻报道,旅游及专门广告等传播途径,在其他国家的消费者中发生作用,产生效应。影响消费国际示范效应的主要因素有: 1、受各种专播媒介的影响,消费的国际示范效应是通过各种传播媒介产生的。也就是说,传播媒介是消费品或消费方式产生示范作用的前提条件,一般来说,传播范围,传播的
The international demonstration effect of consumption refers to the popular consumer goods or consumption patterns in foreign countries. Through such channels as movies, television, novels, news reports, tourism, and special advertisements, they will play a role in consumers in other countries and produce effects. The main factors affecting the international demonstration effect of consumption are as follows: 1. Influenced by various special broadcast media, the international demonstration effect of consumption is generated through various media. In other words, the media is the precondition for the demonstration effect of consumer goods or consumption methods. In general, the scope of dissemination and dissemination