新闻媒介同赞助搅在一起,模糊了新闻与广告的界限,公众对新闻媒介的可信度产生怀疑。有人认为这是商品经济中不可避免的现象,也有人大声疾呼要维护新闻的真实性和报刊的严肃性。中国有这种情况,西方国家也有这类现象。 1975年,美国一家名叫泽罗克斯的复印机制造公司曾资助发表在美国《老爷》杂志上的一篇长达23页的特稿《美国游踪》,付给此稿的作者美国著名作家和记者哈里森·索尔兹伯里稿费和其他开支5.5万美元,公司还在《老爷》杂志上刊登11.5万美元的广告,不意随之引起一场风波。美国著名作家怀特在报上撰文就此事提出异议,认为公司不应采取这种手段来促进其商业利益。泽罗克斯公司立即致函怀特,问他为何 News media mixed with sponsorships, blurring the line between news and advertising, and public suspicion of the credibility of the media. Some people think this is an inevitable phenomenon in the commodity economy, while others are crying out loud to maintain the authenticity of the news and the seriousness of the press. This is the case in China, as is the case in Western countries. In 1975, a U.S. copier manufacturing company named Zelikesk sponsored a 23-page feature called “American Tour” published in the United States magazine to pay the author of the famous famous American writer And the reporter Harrison Salisbury royalties and other expenses of 55,000 US dollars, the company also in the “Lord” magazine published 115,000 US dollars ads, accidentally caused a storm. The famous American author White wrote an article in the newspaper that raised objections on the issue and believed that the company should not take such measures to promote its commercial interests. Zelikesk immediately wrote to White and asked him why