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成功的企业大都有一份创新蓝图或策略,它能够描述出公司希望新产品在3-5年内达到的目标。好的创新蓝图不但能让员工了解高层主管的想法,也能够凝聚团体成员的共识。究竟如何才能设计出一份好的创新蓝图?现任库兹马斯基管理顾问公司总裁汤马斯,在其著作《创新K管理》一书中提到,一份好的创新蓝图必须包含下列几项要素: 第一、描述新产品在公司成长策略中所扮演的整体角色。第二、一份5年的预算估计,这份预估必须指出发展的支出程度,以及整个新产品开发计划的预期投资金额。第三、人力需求概况。
Successful companies often have an innovative blueprint or strategy that can describe the company’s goal of achieving new products within 3-5 years. A good blueprint for innovation not only allows employees to understand the ideas of top managers, but also gather the consensus of group members. How exactly can we design a good blueprint for innovation? Incumbent Thomas Kuzmaski, the president of Kuzmaski Management Consultants, stated in his book “Innovation K Management” that a good blueprint for innovation must include the following: Key elements: First, describe the overall role of the new product in the company’s growth strategy. Second, a five-year estimate of the budget must indicate the extent of development spending and the expected amount of investment for the entire new product development program. Third, an overview of manpower needs.