新时期,武汉市委市政府提出了“实施名牌战略,重振武汉制造”的发展思路。那么,如何着手实施名牌战略?笔者认为,名牌即是知名的品牌,其落脚点是品牌产(商)品及品牌服务。名牌的核心因素是:高水准的质量,优良的服务,较高的市场占有率,鲜明的企业形象,丰富的文化含量,高水平的技术和管理,以及由这一切 In the new period, Wuhan Municipal Party Committee and Municipal Government put forward the development idea of ​​“implementing famous brand strategy and revitalizing Wuhan”. So, how to proceed with the implementation of brand strategy? The author believes that brand-name is well-known brand, its foothold is the brand of products (goods) and brand services. The core elements of the brand name are: a high standard of quality, excellent service, high market share, a distinctive corporate image, rich cultural content, high level of technology and management, and from all of this