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对中国传统神话名著《西游记》和风靡世界的英国魔幻文学《哈利·波特》目前在商业价值上存在的差异进行简单比较,同时对《西游记》潜在消费人群和未来发展目标提出了一些见解。
A brief comparison is made between the current differences in commercial value of the British magical literature “Harry Potter”, a famous Chinese traditional mythological journey to the west and the world-famous British fantasy literature. At the same time, the potential consumption groups and future development goals of “Journey to the West” Some insights.