随着房地产业的成熟和发展 ,市场竞争日趋激烈 ,对楼盘素质提出了更高的要求 ,对开发商营销策划水平的要求也水涨船高 ,并促使其尽快完成凭经验到通过科学理性分析进行决策的嬗变。成熟的房地产商在推出一个楼盘之前 ,一般会根据楼盘的先天条件和后天的潜质 ,如规模、开发周期 As the real estate industry matures and develops, the market competition is getting fiercer and fiercer, putting higher requirements on the quality of real estate. The requirements on the level of marketing planning for developers have also gone up. As a result, they have been expeditiously completed their decision-making through scientific rational analysis Evolution. Mature real estate developers in the launch of a real estate, usually based on real estate conditions and acquired the potential, such as size, development cycle