市场经济体制的确立和发展,把电信这一刚刚从长期计划经济体制下挣脱出来的传统企业推到了市场竞争的前沿。在这种巨大变化中,电信宣传成了塑造企业形象、维护企业信誉、推动市场营销、获得企业效益的重要一环。本文拟结合自身的工作实践,就建立电信大宣传格局的问题,谈几点体会。 一、现实与趋势 与众多的国有企业一样,目前电信企业的宣传部门无论从机构、职能到工作模式,仍囿于原有体制的影响。其显著特点是,党务宣传与业务宣传剥离,造成了一些不应有的矛盾和浪费。其实,今天很难截然分清什么是业务宣传,什么是党务宣传。为此,早在1993年3月,成都电信局就建立了一个“二合一”的宣传格局,既是党委宣传处,又是宣传中心,一套人马两块牌子,书记、局长亲自抓。“中心”集原来的业务宣传处、党委宣传处、摄像室三大口子的职能于一体,形成了一股合力,强化了宣传力度和业务宣传功能,面向市场,推销电信和塑造企业形象。我认为,这种模式至少有以下好处:第一,电信企业的大发展需要大宣传与之适应;第二,实现两个根本转变需要大宣传为之鼓与呼;第三,“狼来了”的竞争态势需要大宣传为其占有市场而摇旗助威;第四,层出不穷的电信新业务需要大宣传为其广而告之;第五,供不应求的市场局面需要大宣传为其建立一座? The establishment and development of a market economy system has pushed the traditional telecommunications enterprise, which has just been freed from the long-term planned economy, to the forefront of market competition. In such a huge change, telecom promotion has become an important part of shaping corporate image, maintaining corporate reputation, promoting marketing, and obtaining corporate benefits. This article intends to combine their own work practices, talk about the establishment of the telecom major publicity pattern, talk about some experience. I. Reality and Trend Like many state-owned enterprises, the propaganda departments of telecommunications enterprises are still affected by the original system, no matter from the organization and the functions to the working mode. The notable feature of this is that the separation of party propaganda and business promotion has caused some unnecessary contradictions and waste. In fact, it is difficult to distinguish clearly today what is business promotion, what is party propaganda. To this end, as early as March 1993, Chengdu Bureau of Communications established a “two-in-one” propaganda pattern. It is both the propaganda office of the party committees and the propaganda center. The two sets of signs are made by the secretary and the director himself. The “Center” sets the functions of the original Business Propaganda Department, Party Propaganda Office and camera room in one body and formed a synergy to reinforce the propaganda and business promotion functions, and to market, promote telecommunications and shape the corporate image. In my opinion, this model has at least the following benefits: First, the big development of telecom enterprises needs big publicity to adapt to it; second, the realization of two fundamental changes requires big publicity to be encouraged; thirdly, "the wolf is coming Fourth, an endless stream of new business needs of telecom propaganda for its widely advertised; Fifth, the situation of the market in short supply need to promote a large publicity for it?