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即将过去的2014年,被传媒界称为“媒体融合之年”。媒体融合,的确已成为我们岁末年初谈论广电事业发展所绕不开的一个话题。而作为广电媒体中的新媒体,我们又处在媒体融合发展的最前端,也是最基层,可以说对媒体融合的一举一动也是特别在意,特别敏感。我感觉,时下大家谈得比较多的往往是内容、渠道、平台、技术、经营、市场等操作层面、技术层面和战术层面的融合。这方面融合当然很重要很需要,也确有一些成功的案例,提振了大家对融合
The upcoming 2014, by the media as “the year of media convergence.” The convergence of the media has really become a topic that we can not get around when we talk about the development of broadcasting and television industry at the beginning of the year and the beginning of this year. As a new medium in radio and television media, we are at the forefront of media convergence and development. It is also the grassroots level. It can be said that every move toward media convergence is especially concerned and particularly sensitive. I feel that nowadays everyone talks more about content, channels, platforms, technologies, management, marketing and other operational aspects, and the integration of technology and tactics. It is certainly very important and necessary to integrate in this area. There are indeed some successful cases that have boosted everyone’s confidence in integration