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装潢设计作为实用艺术设计,既具有一般艺术设计的共性特点,又具有独特的个性设计特点。而具有传统风格的包装设计,就是在颜色、文字、图形、材料上赋予传统文化的韵律,是从自己的民族传统文化出发,有其自身的设计创意特点。而所谓中国传统风格的包装设计,就是要在向消费者传达信息、推销商品的同时,经过精心的构思,在包装设计中加入高度美感的中国传统文化元素,是商品包装具有更高的文化内涵和品位。
As a practical art design, decorating design not only has the common characteristics of general art design, but also has the unique personality design features. The traditional style of packaging design, is the color, text, graphics, material to give the rhythm of traditional culture, is from their own national traditional culture, has its own creative design features. The so-called Chinese traditional style of packaging design, that is, to convey to consumers in the information, sales of goods at the same time, through careful design, packaging design, adding aesthetics of the highly traditional Chinese culture, is a higher cultural content of the packaging And taste.