战略性资产,是指能够为企业带来长期竞争优势的资产,它是一种难以被模仿或难以被替代的、非交易性的、积累过程缓慢且符合市场需求的资产。做企业就是做人,企业家的格局、眼光、品性、喜好等无一不深刻投射于企业的发展中。因而,企业家的性格需上升到企业“战略资产”的高度来进行塑造、管控。 Strategic assets refer to assets that can bring long-term competitive advantages to an enterprise. They are assets that are difficult to be imitated or hard to be replaced, non-tradable, and accumulate slowly and meet the needs of the market. Doing business is a man, the pattern of entrepreneurs, vision, character, preferences, etc. are all profoundly projected in the development of enterprises. Therefore, the entrepreneur’s personality needs to be raised to the level of the enterprise’s “strategic assets” to shape and control.