进入新世纪,人们的旅游观念、旅游兴趣、旅游目的发生了很大的变化,促使旅游业要适应这些新动向、新特点,相应地对导游人员也提出了更高的要求。本文在分析旅游业新特点的基础上,探索新形势下导游人员应具备的素质和培养途径。 In the new century, great changes have taken place in people’s tourism concepts, interest in tourism and tourism purposes, prompting the tourism industry to adapt to these new trends and new features and correspondingly raise higher demands on tour guides. Based on the analysis of the new characteristics of tourism, this paper explores the qualities and ways of training the tour guides in the new situation.