论文部分内容阅读
城市电视台处在新闻资源的低端,与央视和省级台相比,新闻资源不多、含金量不高,近年来,新闻栏目市场影响力明显下降,收视率和市场份额低位运行。城市台新闻节目的市场表现之所以走弱,除了网络媒体的挤压外,新闻媒体从卖方市场转向买方市场,电视新闻传播的人气效应弱化也是因素之一。在融媒体格局下,新闻资源质量的高下、占有量的大小、占有程度的深浅,将直接决定栏目的质量和影响力。思路决定出路,选择大于努力。新闻栏目在很大程度上不在于“怎么做?”而在于
Compared with CCTV and provincial-level stations, there are not many news resources and gold content in urban television stations. In recent years, the influence of the news column market has obviously dropped, and the ratings and market shares have been running at low levels. The reason why the market performance of urban news programs is weakened is that, in addition to the squeeze of online media, the news media has shifted from the seller’s market to the buyer’s market. The weakened popularity effect of television news media is also one of the factors. Under the framework of financial media, the quality of news resources, the amount of possession, the degree of possession, will directly determine the quality and influence of the column. Ideas determine the way out, choose more than effort. To a large extent, the news section is not about “what to do?” But rather