论文部分内容阅读
近年来,各地省级传媒卫视纷纷朝着专业化、个性化、品牌化方向变革升级,力图在日益激烈的竞争市场上开辟独有的市场份额,湖南卫视、安徽卫视、海南卫视、贵州卫视等经改制后,相继异军突起,各领风骚。上海东方卫视在这种竞争激烈的传媒格局下,肩负政治责任与经济压力的双重重担,经改制后也于2003年10月正式开播,并且先后落地日本、澳大利亚和澳门,至此,上海东方卫视已成为除中央电视台外中国落地率和人口覆盖率最高的地方卫星电视频道。它的受众除了全国各大省市地区的受众群外,同时包括了华人居多的海外大城市以及港澳地区懂中文的群体。东方卫
In recent years, provincial-level media and satellite TV all over the country have been making changes and upgrading in the direction of specialization, individuation and branding and have tried to open up unique market shares in the increasingly fierce competitive market. Hunan Satellite TV, Anhui Satellite TV, Hainan Satellite TV, Guizhou Satellite TV, etc. After restructuring, one after another sudden emergence, each leading position. Shanghai Dongfang Satellite TV in this highly competitive media landscape, shouldering the political and economic burden of double burden, after the restructuring also formally launched in October 2003, and has landed in Japan, Australia and Macao, so far, Shanghai Oriental Satellite TV has Become a local satellite TV channel with the highest floor coverage and population coverage in China except CCTV. Its audience in addition to the major provinces and cities nationwide audience, at the same time include the majority of overseas Chinese cities and Hong Kong and Maucao understand Chinese groups. Oriental Wei