论文部分内容阅读
21世纪的企业竞争将在一定程度上取决于文化力的较量,没有强有力的企业文化支撑的企业将会失去发展所必需的营养,企业发展就会面临困境。将文化融入到品牌建设中,既符合新商业时代经济的发展趋势,也有利于品牌自身的传播与发展。由此,文化营销成为当代商业品牌建设的核心关键词。引言美国当代经济学家莱斯特在其《21世纪的角逐》中指出:21世纪的企业竞争将在一定程度上取决于文
In the 21st century, the competition of enterprises will depend to a certain extent on the contest of cultural forces. Enterprises without strong corporate culture will lose the nutrition necessary for their development and enterprises will face difficulties in their development. The culture into the brand building, both in line with the new commercial era of economic development trend, but also conducive to the brand’s own communication and development. As a result, cultural marketing has become the core of contemporary commercial brand building. Introduction Leicester, a contemporary American economist, pointed out in his “Contest for the 21st Century” that competition in the 21st century enterprises will depend to a certain extent on the