明代书业发达,官刻、家刻、坊刻并盛,尤其坊刻,遍布运河两岸、大江南北。其刻印范围、行销对象、刊行数量均已达到极高的程度。为了在众多的同行中站稳脚跟,书坊主人想方设法,采取措施,登载“告白”,扩大影响。图书“告白”即今日之图书“广告”,它是向人们宣传图书内容和质量,提供信息,扩大影响,扩大销售的一种行销手段。在古代它主要位于图书牌记中,随书而行。 The book industry developed in the Ming Dynasty, officials carved, carved homes, carved and flourished, in particular, Square engraved, across the canal across the river, north and south. The engraving range, marketing objects, the number of published have reached a very high level. In order to gain a foothold in numerous colleagues, bookstore owners find ways and means to adopt “confessions” to expand their influence. Book “confession” today’s book “advertising”, it is to promote people’s content and quality of books, provide information, expand influence, expand sales of a marketing tool. In ancient times it was mainly located in the book card, with the book.