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近年来的非遗题材电影多因精英化的拯救情怀,非遗保护观念的制掣,强调真实反映论,使得电影的总体情调显得严肃凝重有余,而轻快不足,对非遗形象奇观化的呈现也显得局促。为了更好地提高非遗电影的有效传播,电影中的非遗形象建构必须直面非遗电影传播中的文化消费和跨文化传播问题,走出释放焦虑和悲情的囿限,不再只在回不去的乡愁中缅怀非遗,而在享受当下的狂欢中努力建构富有魅力的非遗电影奇观。
In recent years, non-heritage films are mostly due to the elitism of saving feelings, the concept of non-heritage conservation, emphasizing the theory of true reflection, making the overall tone of the film appear more solemn and solemn, and light enough, showing the spectacle of non-heritage images It seems cramped. In order to improve the effective transmission of non-stop movies, the non-stop image construction in the movie must face the problem of cultural consumption and intercultural communication in non-stop film communication and go beyond the limit of releasing anxiety and sadness. Nostalgia to cherish the memory of non-heritage, and enjoy the moment of the carnival efforts to build attractive non-film wonders spectacle.