从消费变化的角度看,主流与非主流的边界实际上不会非常清晰,换挡是常态。所谓主流消费,顾名思义,就是在消费领域中占据领导地位的产品、品牌、风格以及商业模式;而所谓非主流,则是指与之对应的、市场份额较小的、只是满足特定需求的小众产品。在真实的消费市场中,主流与非主流的边界实际上不会非常清晰,由于社会群体的变化、科学技术的进步、生活方式的转变、消费能力的增 From a consumer perspective, the boundaries between mainstream and non-mainstream are not really clear and shifting is the norm. The so-called mainstream consumption, as its name implies, is the product, brand, style and business model that occupies a leading position in the field of consumption. The so-called non-mainstream refers to the corresponding market share is smaller, only to meet the specific needs of the niche product. In the real consumer market, the mainstream and the non-mainstream border will not actually be very clear, due to changes in social groups, advances in science and technology, changes in lifestyles, increase in spending power