论文部分内容阅读
很多老人都在感慨现在的青少年生活在一个黄金时代,衣食无忧,吃穿不愁,有些孩子手中的零用钱,是他们那个时代的几十倍甚至上百倍。很多人认为,青少年手中的零用钱多了就意味着他们的消费能力提高了, 事实可不是这样。所谓消费能力是指对所需消费品的选购能力和货币支付能力。手头的钱多了,只能说明有了一定的货币支付能力。提高消费能力更多的是指提高选购能力,这个能力依赖于消费者所获取的知识和经验。消费能力强的人能用最少的钱买到最称心、最满意、最实惠,也是最符合自己需要的商品。
Many elderly people are feeling that today’s young people live in a golden age. They have no trouble eating and drinking, and pocket money in the hands of some children is several times or even hundreds of times that of their times. Many people believe that the amount of pocket money in the hands of teenagers means that their spending power has increased. This is not the case. The so-called spending power refers to the ability to purchase consumer goods and the ability to pay for money. The more money on hand, only shows that there is a certain amount of money paying ability. Increasing spending power means more purchasing power. This ability depends on the knowledge and experience acquired by consumers. People with strong spending power can use the least amount of money to buy the most desirable, most satisfying, most affordable, and most suitable products for their own needs.