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通过对医院网络品牌的延伸和建设现状的调查,结合成都某高校附属医院网站设计的案例,了解现代医院品牌建设在网络环境下存在的问题和不足,提出合理建议,促进医院品牌建设,期望对我国医院品牌的多方位打造提供参考。
Through the investigation of the extension and construction status of the hospital network brand and the website design case of a university affiliated hospital in Chengdu, we can understand the existing problems and shortcomings of the modern hospital brand construction under the network environment and put forward reasonable suggestions to promote the brand building of the hospital. China’s hospital brand to create a multi-directional reference.