商品促销的一个重要的手段，就是要“撩拨”、“挑逗”顾客的购物欲。高明的经营者，十分讲究“迎合”消费者的心理，打开商品销路，创造高额盈利。美国的《读者文摘》，目前成为世界上传播最为广泛的刊物，在美国本上发行1800余万份，国外发行1200万份。据估计，经传阅后读者 An important means of product promotion is to “tease dial”, “tease” customer shopping desire. Clever operators, very particular about “meet” the psychology of consumers, open the sale of goods, creating high profits. The “Reader’s Digest” in the United States has now become the most widely distributed journal in the world with more than 1,800,000 copies issued in the United States and 12,000,000 copies issued abroad. It is estimated that after reading the reader