区域品牌文化发展依赖于区域文化产品的开发与设计。本文以富县熏画艺术产品为例,针对目前富县熏画艺术产品的艺术特点、开发与设计的现状进行了较为系统的分析整理和客观描述,并运用网络资料,对比其他民间艺术产品的开发与设计现状,对富县熏画艺术产品未来的开发与设计作了相应的论述。希望对富县熏画艺术产品更好的推广、延续、发展提供思路。 The development of regional brand culture depends on the development and design of regional cultural products. This paper takes Fuxian smoked and painted art products as an example, aiming at the current artistic features, development and design of the smoked and smoked art products in Fuxian County. At the same time, it analyzes systematically and objectively the current situation of the art products in Fuxian County, and uses network materials to compare with other folk art products Development and design of the status quo, Fuxian smoked and painted art products in the future development and design made the corresponding discussion. Hope that Fuxian smoked and painted art products better promotion, continuation and development of ideas.