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在日益激烈的市场竞争中,如何让企业品牌脱颖而出?除了产品创新,相信更为有效的方式便是广告传播。从线上到线下,从传统媒体到新媒体,几乎每个角落都充斥着各种品牌、各种类型的广告。而要让企业的品牌真正深入人心,除了营销的持续性、传播平台的权威性,更要注重营销方式创新性。只有这样,企业品牌才能在日益趋同化的品牌传播中赢得关注。
In the increasingly fierce competition in the market, how to make the corporate brand stand out? In addition to product innovation, I believe more effective way is advertising. From the online to offline, from traditional media to new media, almost every corner is full of all kinds of brands, all types of advertising. And let the enterprise’s brand really enjoys popular support, in addition to the sustainability of marketing, dissemination of the authority of the platform, but also pay more attention to innovative marketing. Only in this way can the corporate brand win the attention of the increasingly convergent brand communication.